X NIL Education Services
By the
Numbers
The growth of the NIL market has been exponential, fuelled by the NCAA’s policy changes. Athletes’ ability to monetize personal brands has created a billion dollar industry.
$1.15
Billion dollar NIL industry which is rapidly growing
$1,300
Average NIL deal for college athletes
35
The number of NIL deals a NCAA Division III athlete received by advocating directly to businesses
“The advent of the NIL market isn’t just about financial gain for college athletes. It’s a pivotal moment in sports history that underscores the importance of athlete empowerment. It gives them agency over their own brands, allowing them to truly benefit from the dedication, skill, and influence they bring to the game”
— Michael Hill, X NIL President